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Results – BNSW outdoor adventure terminology survey

By on 26 February, 2024 in BNSW Committee news, Bushwalking club management resources

Thank you to Paddy Pallin and Wild Magazine for providing great prizes!

By Jon Grey, BNSW Young People in Clubs Working Group, youngpeopleinclubs@bushwalkingnsw.org.au

The Terminology Survey aimed to examine people’s opinions and perceptions about the terminology currently used to describe bushwalking, related activities and associated clubs. It was exploring a proposition that naming and terminology used in conjunction with bushwalking clubs may influence the level of interest and desire to participate in our clubs, particularly from younger people.

The survey was open for the 4-month period to the end of January 2024, and had a total of 173 respondents. The key findings are summarised below, followed by a graphical presentation of the results.

Q1. Please rank the following terms from the most to least inspiring and ‘cool.

The three most popular terms were 1. outdoor adventuring; 2. Hiking; then 3. bushwalking, followed by wildwalking, trekking and walking. The precise ordering varied depending on the use of either a weighted score or first preference score system.

Q2. Rank the following Club names from most to least inspiring and ‘cool’. Which Club would you be most proud to be a member of?

The three most popular names for the fictional bushwalking club were: 1. Highlands Outdoor Adventure Club; 2. Highlands Bushwalking and Outdoor Adventure Club; and 3. Highland Hikers, which were all notably ahead of the Highlands Bushwalking Club. The two club names that contained the term ‘outdoor adventure’ received a combined 50% of first preferences, compared to just 8% for the club with ‘bushwalking’ alone.

Q3. Do you believe a club name should reflect more than bushwalking if other activities (eg, cycling, canyoning or kayaking) are undertaken?

83% of respondents strongly or slightly agreed that the name of a club should include more than bushwalking if other activities such as cycling, canyoning or kayaking were undertaken (including 55% who strongly agreed).

Q4. Would the name of an outdoor club or organisation influence your perception of how exciting, dynamic and ‘cool’ it was?

75% of respondents indicated that it was highly or somewhat likely that their perception of how exciting, dynamic and ‘cool’ a club or organisation was, would be influenced by its name.

Q5. If an outdoor club had an exciting, dynamic and ‘cool’ image, would this encourage you to join it and possibly participate in leadership roles?

59% of respondents indicated that they were highly or somewhat likely to be encouraged to join an outdoor club and possibly participate in leadership roles if it had an exciting, dynamic and ‘cool’ image.

Q9. Other comments?

Of the 73 specific comments received, there was a wide range of views. 34% supported the importance of terminology, 49% were neutral or raised other issues to consider, and 16% were clearly not supportive of the importance of terminology. The comments emphasised the importance of other issues besides terminology such as the need for a strong social media presence (with images portraying younger generations); a welcoming club culture and varied club programs. 73 respondents made comments, ranging from:

    • Supportive of the importance of terminology: 34%

    e.g. ‘Image can be everything when it comes to membership’;

    ‘Words matter! the name is important’

    • Neutral or raising other issues: 49%

    e.g. ‘I would love to join outdoor clubs but cannot usually see myself in any of the imagery. It is usually people 30+ years older than me’

    • Statements clearly not supportive of importance of terminology: 16%

    e.g. ‘I think terminology is probably much less of an issue than technology and culture of clubs’

Respondent personal data  (total 173)

  • There were no significant differences between responses from the younger to older generations of respondents.

The results of the survey, particularly the hard statistical data, do overall suggest the potential importance of naming and terminology in the bushwalking and outdoor adventure movement for enhancing our image and possibly appealing more to younger generations. There is a strong preference for naming and terminology that includes ‘outdoor adventure’ and for names that indicate more than just ‘bushwalking ‘where other outdoor activities are undertaken. A large proportion of respondents indicated they might consider participating in leadership roles if a club or organisation had an exciting image. The qualitative comments reflected a range of views but highlighted the importance of multiple issues in attracting younger members into clubs.

A conclusion from the results would appear to be that individual clubs should at least consider possible slight renaming and rebranding of their clubs, with an enhanced focus on outdoor adventure activity in addition to bushwalking alone. Such a change, in conjunction with other measures such as enhanced social media presence, welcoming attitudes and promotion of the benefits of joining our clubs, may revitalise our clubs and possibly help attract younger generations.

Age Range (Q6):

 

 

Bushwalking Activity with (Q7):

Jon Grey

BNSW Young People in Clubs Working Group

mailto:youngpeopleinclubs@bushwalkingnsw.org.au

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Opinion piece: our bushwalking movement needs a change of image

By on 29 July, 2023 in Bushwalking club management resources

Jon Grey, Bushwalking NSW Vice President and Young People in Clubs (YPIC) Working Group
14 July 2023

Bushwalking clubs throughout NSW and the ACT do not appear to be attracting younger members. This raises concerns regarding the ongoing regeneration, health and long-term viability of our clubs. I believe a change of our image is required.

I fear that bushwalking clubs, bushwalkers and the activity of ‘bushwalking’ do not have a dynamic and exciting image in the wider community, particularly with younger people. We and our beloved activity are generally not perceived as exciting or ‘cool’ but regrettably as rather staid and boring, and this is discouraging younger people from joining our clubs. This is a real shame, because most of us are in fact adventure seekers who believe in living life to the full. I believe we need to project an image of adventure and excitement to reinvigorate the whole movement.

My belief is that some change in the naming of our clubs is required to boost our image. Our names should give greater emphasis to ’outdoor adventure’ related activities, which I believe sounds more exciting and inspiring than the somewhat dull ‘bushwalking’ alone. I know that the term ‘bushwalking’ is held dear by many of us, therefore, I am only suggesting the simple addition of extra words into our club names, for example ‘Highlands Bushwalking Club’ changing to ‘Highlands Bushwalking and Outdoor Adventure Club’. At a broader level, I am also advocating a change from ‘Bushwalking NSW’ to ‘Bushwalking and Outdoor Adventure NSW/ACT’.

Also important is that most bushwalking clubs in NSW and the ACT typically do so much more than just ‘bushwalking’. Other activities such as cycling, canyoning, caving, kayaking and cross-country skiing are also widely undertaken. Furthermore, the term ‘bushwalking’ is not always apt when walking in alpine, or desert environments, or for overseas activity such as in Nepal, where terms such as hiking, trekking or the recently coined ‘wildwalking’ are more appropriate. Where clubs are just called ‘bushwalking clubs’ there is no suggestion they are involved in these other activities. It seems we are selling ourselves short.

It is interesting to note the gradual decline in the term bushwalking in Australia over the past two decades, based on Google search trends. From Figure 1 below, it is evident that in 2004 bushwalking and hiking had similar usage, but now hiking has a 20-fold wider usage. The term adventure currently has a 40-fold wider usage than bushwalking.

https://trends.google.com/trends/explore?date=all&geo=AU&q=bushwalking,hiking
Figure 1: Comparison of trends in use of “bushwalking” and “hiking” terms in Australia, 2004 to 2023.

In summary, I believe a change in the naming of our clubs is necessary to foster a more exciting and dynamic image within the bushwalking movement across NSW and the ACT. I believe the addition of terms such as ‘outdoor adventure’ to club names, and to BNSW itself, will help to reinvigorate the whole movement. We want and need young and adventurous people to think ‘Wow, that sounds like an exciting group! How can I get involved?’ I believe other measures we might adopt to attract younger members, such as increased promotion through social media, are unlikely to be successful in the long term without an underlying change of image.

What do you think?

Please discuss this issue amongst your fellow club members and email your comments to youngpeopleinclubs@bushwalkingnsw.org.au. BNSW hopes to soon conduct a survey amongst existing club members and also the wider community to help gauge perceptions of bushwalking and outdoor adventure terminology.

Jon Grey, Vice-President, Bushwalking NSW

Email: youngpeopleinclubs@bushwalkingnsw.org.au

 

Newcastle Ramblers 60th Anniversary

By on 23 August, 2022 in Affiliated club news, Bushwalking club management resources, Bushwalking history, Walks

Formed in 1961 as Newcastle YMCA Ramblers Bushwalking Club, the Club later became just Newcastle Ramblers. The club was due to celebrate its 60th birthday last year, but COVID caused several postponements. The celebration is now scheduled for Saturday 15 October and will be held at Rathmines Hall on Lake Macquarie.

The day will begin early with activities in the area for those interested (walks, kayaking and cycling) before a welcome and morning tea. Several members will then give short talks on the early days of the club and up to today. The talks will be followed by a catered lunch and more social time. For those interested there may be a barbecue in the park beside the lake afterwards.

Former members or anyone interested is welcome to attend. Even if you cannot come we would still like to hear from you.

Please contact Bob Clifton by email – robert.clifton@outlook.com.au or by phone on 0417 624 091 by 15 September.

Wilsons Prom 1996

 

Sydney Bush Walkers

By on 14 March, 2022 in Affiliated club news, Walks
A Week of Walks, Kosciuszko National Park, Christmas/New Year 2021/22, Sydney Bush Walkers, Report by John Kennett, Photos by John Pozniak

Between Christmas and New Year 2021/22 myself and thirty other members of Sydney Bush Walkers (SBW) travelled, walked and gathered on the trails and in the ski-lodges of beautiful Kosciuszko National Park.

Every day we embarked on a different walk and were rewarded with the sight of brilliant blue skies, beautiful weather and voluminous wildflowers. Among the fantastic locations we visited were the Iconic Trails, Mt Twynham, Ramshead, Dead Horse Gap, Guthega, Mt Anton and Mt Tate.

To cap off a successful week our visit concluded with 2022 New Year’s Eve celebrations which were thoroughly enjoyed by all.

Our March Club: Sydney Bush Walkers

Our club of the month, Sydney Bush Walkers is one of Australia’s largest and oldest Bushwalking Clubs. SBW was founded in 1927 and has a membership of around 850.

The club offers challenging day and multi-day walks including extended 12 day (or more) trips.  Canyoning is a very popular club activity in the warmer months.

SBW volunteer trip leaders are experienced walkers who aim to maximise members enjoyment of the outdoors while also ensuring the safety of all walkers. While SBW leaders foster group co-operation participants are also expected to be self-sufficient to ensure that all members cope with walk conditions and challenges that arise.

While the Sydney Bushies provide a range of bush experiences, they also offer a great social network of like minded, outdoorsy types. A SBW membership provides a unique opportunity for bush lovers to develop skills, increase confidence and meet new like-minded friends!

The club holds monthly information nights for people who are considering joining (book here). For more information visit the SBW website or Facebook Page.

 

 

Watagan Wanderers Bushwalking Club

By on 12 February, 2022 in Affiliated club news, Walks
3 day hike, Barrington Tops NP, February 2022, Watagan Wanderers Bushwalking Club, Report & Images David Whyte

This hike was meant to be down Paterson’s Gorge but the predicted rain made that walk too dangerous. A nice alternative in the same area, and one we have done before, was to walk to Selby Alley hut and do a day walk from there around Edwards Swap.

The walk starts up with a steady climb up the Corker trail. The tall trees of the ancient beech forest add a lovely atmosphere to this walk and in summer offer a lot of shade. We have done this walk in winter where you are enclosed by mist. The lunch time break offers a magnificent view of Carey Peak in the distance which was our destination the next day

As we reached the top of the Corker track and it started to level out, we kept our eye out for a special dead tree marking the slightly hidden track to Selby Alley hut. It felt magical as we followed this secret path through dense forest, and then spotted the hut sitting just across from a beautiful stream that was softly meandering through sub tropical rainforest past the hut to nearby Basden Falls. We arrived at the hut mid afternoon giving us plenty of time to set up our tents and collect firewood. Despite being summer it was quite cool.

Leaving our tents up we set off the next day for a 20km walk around Edwards Swamp stopping at Careys Peak on the way. The clear morning offered stunning views over the valley below and the ridge that the Corker Trail follows. We spotted a few feral horses during the day and were saddened by how much broom there was growing; The Aeroplane hill track was quite dense in some areas. We cooked our dinner out in the open next to the fire and during the night the rain started to set in. We returned to our cars the next day via the corker trail in mist and listened to the sounds of lyre birds as we descended.

Our February Club: Watagan Wanderers Bushwalking Club

The Watagan Wanderers was established in the early 90s to meet the needs of people in The Central Coast, Lake Macquarie and Newcastle areas. It has an active program of providing day and multiday hikes over most of Australia and overseas. Though, since Covid the walks have become much more local. The club also has keen cycling, kayaking and abseiling groups. Our program can be found on our website.